Other than the cheeky little video I posted about Investor Relations and Social Media, the snippet introducing Frank Lane, was the highest blog traffic to date. Thank you - here’s more video about how MUNCmedia works.
Of the two, I’d say Investor fairs bring in qualified “shoppers” as if an individual is going to invest their time and effort to attend a fair, if follows that they would invest their dollars too.
Opt-in databases have gone the way of passenger pigeon (metaphor intended). Last month, I received another retail investor checklist for more information IN. THE. MAIL. This retail investor direct mailing stemmed from a request for a single annual report I made over six years ago. Am being sold on a list as a qualified retail investor? Like many individuals, my personal email has changed a couple times since my initial opt-in, (this was before the ubiquitous gmail) so I do not receive their retail investor emails anymore.
Safe to say, the retail investor of six years ago is not the retail investor of today. Retail investors are dynamic.
So is Frank for that matter! J