Today's press release is another tangible example of 2010 MUNCmentum.
Main Street resurgence to fill widespread void left by exodus of Wall Street analysts and subsequent loss of sell-side coverage
NEW YORK – MUNCmedia, #1 in Retail Investor Targeting, today announced the introduction of a new Retail Investor Targeting solution specifically designed to help delisted companies, as well as those at risk of being delisted, generate interest in their company’s messaging with the express goal of getting the company back onto the appropriate exchange. The new package combines MUNCmedia’s core Retail Investor Targeting with engaging video content and social media networking focused on directly reaching individual investors.
“Delisting is a hard pill to swallow for a public company and its current investors,” said Bradley H. Smith, Chief Marketing Officer, MUNCmedia, “however, we believe in many, many cases, these corporations are casualties of Wall Street’s ongoing turmoil. Delisting is not an indication of the company’s or its management’s performance… it’s a financial communications problem. A small-cap company message just doesn’t resonate for an institutional investor as their funds are too large to take a position. The percent holdings math doesn’t work out.”
As recently reported by Instinet, Wall Street has seen an 84 percent head-count reduction in the sell-side analyst ranks over the last decade. This drop, paired with the collapse of newspaper and media employment, has created a “communication vacuum” for small-cap and OTC corporations.
“There’s no one left to socialize the company’s story except the company itself. Our clients are building great products, designing important drugs and delivering meaningful services which are creating profitable corporations,” Smith continued. “Unfortunately, the institutions have stopped listening to their stories. MUNCmedia assures that that message will be heard on Main Street and, more importantly, reaching investors who can buy the stock.”
The new MUNCmedia package includes exclusive MUNCmedia video content, multi-month Retail Investor Targeting and social media campaigns as well as guidance on online shareholder communications.
About MUNCmedia: Market Update Network Corporation
MUNCmedia is the first Information Media Network and world leader in web-based Retail Investor Targeting solutions. We provide online corporate communications, research and media solution to companies worldwide.
From targeting press releases one-to-one to individual investors to corporate video PR content, MUNCmedia helps companies deliver targeted and scalable messages to the precise audience in real-time. Hundreds of companies, IR and PR agencies, stock exchanges and integrated newswires rely on MUNCmedia services to deliver news messages to the retail financial community every day with measurable results.
MUNCmedia was founded in 2006 and is headquartered in New York, NY with regional offices in Bellevue, WA and Boston. We currently service over 300 direct public company issuers, 40 IR agency partners and have a fully integrated partnership with GlobeNewswire, a NASDAQ OMX Company
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