Don’t you love it when you can actually see the lightbulb turn on over a prospect’s (soon to be client's) head?
I am acutely aware that, for many companies, the IR budget is extremely lean and inflexible. However, yesterday, we were able to help a large-cap, consumer-products company have a “financial breakthrough.”
By adding video (TV commercials) into their Retail Investor Targeting campaign, they are entitled to have marketing dollars allocated into IR. (cue the goofy term “investomer.”) The Investor Relations Officer was so enamored with the idea, he spontaneously conferenced in their head of MarCom during our meeting. Needless to say, we pesky marketing folks love anything verifiable and targeted. (cue another lightbulb)
From a 12/09 study: “The investomer strategy is mutually beneficial for shareholders and the company. It helps drive commercial objectives and improve investor returns, resulting in long-term loyalty.”
If a retail investor believes in the product, they’ll probably believe in the stock too.
< Maybe we helped turn the lightbulb on. It's called "consultative sales."
Have a great day.