Last week’s survey question confirmed that our targeted ONLINE REAL-TIME network of investors actually purchase their stocks online via retail brokers. They are researching and buying online.
Next we asked WHAT TYPE of individual investor our targeting identifies.
At first, the survey results surprised me, and I was not sure its importance. But after a couple days of noodling here at MUNCmedia and via discussions with a few clients - the consensus is the survey defined the PERFECT retail investor targeting mix… especially for small and OTC companies.
“The day-traders” – although nomadic and fickle in their behavior, deliver much needed IMMEDIATE volume and subsequent liquidity. Wham Bam Thank You Ma’am.
The “long-term holders” take more relationship nurturing (coughcoughinvestorrelationscoughcough), but deliver essential stability and create an ever-building shareholder base. Investors that you can nurture a relationship with. My Endless LooOOooooove……
Have a great day.