Advice for LinkedIn about their eleventy kabillion potential retail investors-in-waiting.
As a marketer, there is nothing worse than "missed opportunities." And that is what many companies do when it comes to cultivating individual investors.
If I had 23 million retail customers, my sales team would be beside themselves trying to upsell them other products. Why not IR upsell? "Investomers" is the goofy term - but VERY appropriate.
Certainly, the Netflix share price is beyond many most of us and our E*Trade accounts... but you understand the point. These people already like your company. They already trust you. ( and they may already be subscribed coughcoughLinkedIncough)
Next step: check your IR forms for email alerts, webcast sign-in, etc. In my opinion, these choices below would be of more value for understanding your total stakeholder base:
1.) Institutional Investor 2.) Individual Investor 3.) Analyst: Buy-side 4.) Analyst: Sell-side 5.) Media 6.) Employee 7.) Other
AND THEN... have a radio button! > " I am a Netflix Member / Customer o YES o NO "
Cross the silos, that is the real point. I spend all day at MUNCmedia helping companies connect with retail investors. You may already have them waiting for you. Oh dammit - wait....you still need MUNCmedia though!!!
I am only using Netlix as an example as I was on the member site picking a movie. ("The Big Sleep" Bogart/Bacall)