|| NASDAQ OMX announced another partnership with a firm that exclusively focuses Main Street: Loyal3.
From the WSJ: “Nasdaq, the stock exchange run by Nasdaq OMX Group Inc., and Loyal3 say they are trying to reach small-time investors who don't use a brokerage but do have strong loyalties to favorite companies. They say they can turn the noninvesting customers of well-known, consumer-oriented public companies into shareholders, giving the companies more loyalty in both areas.”
“The company, called Loyal3, plans to offer an online interface to help publicly held companies sell stock directly to consumers through their own websites or social networking sites like Facebook. A key selling point is that investors won’t pay any fees to buy or sell stock, and can invest as little as $10 to buy full or fractional shares.”
Ah, yes… Investormers! We've spoken on that topic prior, include a quick video of our head of Client Operations.
Building shareholder trust with individual investors begins with baby steps.... and perhaps a $10 purchase is exactly that. Once you have them targeted that is. : )
Have a great day.