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Andrew Freedman

Great post Brad. Many thanks for sharing. I can't agree more.

Many IROs I hear from dismiss SoMe because they decide they don't want to engage in the two-way stuff, and use that to rationalize their approach of ignoring the trend altogether.

I frequently remind them that just because your company may not speak on social media channels, that does not mean OTHER PEOPLE are not speaking about YOUR COMPANY. Tweet Deck would be a great way to check in on this.


Ok, call me a twitter idiot, but if I already have a twitter account, how do I set up a separate listen-only account? When I tried to set up another account, it recognized my email address and wouldn't let me proceed. thanks.

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