MUNCmedia_Retail_Investor_Targeting

MUNCmedia acquires new client: Aflac Incorporated (NYSE:AFL) - MUNCmedia's RetailInvestorConferences.com 2011 into 2012

NEW YORK, Nov. 7, 2011 /PRNewswire/ -- Aflac Incorporated (NYSE: AFL) the insurance company that helps employers offer their workers a financial safety net at no direct cost to their businesses, has been declared a World's Most Ethical Company for a fifth consecutive year, today announced that their November 3rd RetailInvestorConferences.com presentation is now available for on-demand viewing.

via www.thestreet.com

MUNCmedia acquires new Digital Public Relations / Investor Relations client; Aflac Incorporated (NYSE:AFL) 2011and services will conitnue into 2012.

Aflac Details: Client Sector: "Insurance" (a worldwide leader in individual and group) Services provided: Retail Investor Targeting, Digital PR utilizing MUNCmedia's RetailInvestorConferences.com service along with supporting traditional newswire and digital PR awareness through our over 1,000 news publication which MUNCmedia exclusively powers the breaking news financial updates for. We pride ourselves n simple engagment rules; We do all the "heavy-lifting" and "pick'n shovel" work involved to make clients like Aflac experience not only as easy at possible but effective and complately turn-key. The process involves complete digital Public relations calendar identifying what the monthly or quartly objectives are. Next media relations and retail vestor targeting, capital market and tier-2 analyst coverage education on Aflac's objectives prior to the IR/PR event to ensure maxamin exposure - speak to thousands of pre-registered, qualified and interested investors, media, and analysis all at once. Casting a wider net for Aflac's Investor Relations growth initiatives through RetailInvestorConferences.com and a well co-ordinated Public Relations and Investor education canmapign that drive attendacne. More over the process also supports their corporate Aflac insurance brand. The Nov 2011 conf thousands of investors and media analysts attended, it was their 3rd presentation following their earnings announcements 3 consecutives quarters in a row.

"RetailInvestorConferences.com provided a nice way for me to be able to reach out to individual investors in a cost efficient manner. I was able to reach a group of investors that I likely would have normally not been able to do if it were not in a virtual format."

Delia H. Moore, Manager,
Investor Relations
Aflac Worldwide Headquarters

MUNCmedia's primary focus is iincorporating modern media technologies, news publishers, social media along side your traditional Public Relation and or investor relation inicatives to gnerate s sustainable regional, national and global digital exposure in as many online newspapers, magazines, portals, trade publications, TV news networks and radio stations. Ranging from national publication visibility of client corporate profiles, educating our clients on how to accelerate current social media operations, or manage for them, retail investor education (over 100 million savvy investors), and lastly keeping brand and services integrity across 1,000s of news publications by providing featured exposure. meanwhile managing any negative media pressure by counter digital pr tactics to remove or push unfavorable news off the search engines - while highlighting positive progress, your news and your Services.

 

 

MUNCmedia is here to help you get exposed to the global economy: Phone: (212) 699-0999 x801 or email clientservices@muncmedia.com ATTN Frank Lane or Matthew Bird www.muncmedia.com

RetailInvestorConferences.com is a official trademark of MUNCmedia, all rights reserved. it wouldn't be possible without the collaborative efforts of our partnerships with BetterInvesting.org, PR Newswire & Parent UBM that make RetailInvestorCnferneces.com such a sucess. 

 

 

-- 

Matthew BIRD

CEO

Market Update Network, Corp. 

MUNCmedia 

800 3rd Ave, 17th Floor

New York, NY 10022 USA

Phone: 212.699.0999 ext. 801

Mobile: 646.401.1186

Fax: 425-671-0669

SKYPE: mattbird1

Email: matt.bird@muncmedia.com 

Website: www.MUNCmedia.com

LinkedIn: http://www.linkedin.com/pub/matthew-bird/6/8b/159

 

Retail Investors work weekends. (Fortunately, so does MUNCmedia targeting)

Main Street (buy and hold) investors are very active on the weekend (and evenings).
It's when they do their research. This is a SUNDAY news viewed report.

Have a great day.

Special write-up in IR Magazine about OnDemandIR.com!

Very excited! CLICK HERE to read their full article. (right click to download the PDF)

Have a great day.

How many individual investors read your news release? What do mean you don't know?

We know EXACTLY how many.

Have a great day.

How would YOUR management team react if you showed them 34,705 investors saw your press release in just one day?

With MUNCmedia Retail Investor Targeting, investors don’t find your press release. Your press release finds them... targeted at the exact moment they are online researching investment opportunities or checking-up on their current holdings. We find individual investors, cross reference them in real-time with your company and if it’s a match – we deliver your company news, financials, current share activity and even a Retail Investor Conferences.com presentation. And now, our new third party analytics (daily samples shown above!) demonstrates and validates your IR ROI dollar spend for DIRECT distribution more than ever before. Have a great day.

Retail investors’ activity prevented company delisting from NASDAQ

Client profile: NASDAQ Client sector: Technology Client mission: Meet exchange listing requirement Client news: Several news releases Campaign description: Reach 40,000 retail investors Campaign period: Ten days

Commentary: Our client was notified by NASDAQ that they were in non-compliance of the exchange’s listing requirement and that the company needed ten consecutive business days of a stock price of $1.00 or more to keep their listing. Stock activity was essential.

Volume and liquidity increase during campaign (daily average) 

 

Price activity during campaign

Impact: The result was instantaneous: the morning of the campaign launch, the stock opened at just $.85 but had a day high of $1.24 succeeded by the following twenty trading days of over a dollar, well in NASDAQ listing compliance. Again, another example of a Small-cap company with a great story for investors – their news was not reaching an active “buying” audience.    

From the client: "In the implementation of our investor relations strategy to retain [our] NASDAQ listing, MUNCmedia proved instrumental in attracting a broader retail audience to receive the series of announcements highlighting the significant business milestones that [we have] accomplished since the close of our fiscal year. As an important component of our objective to regain NASDAQ listing compliance, MUNCmedia was a reliable partner in accomplishing our goal."  

Please contact MUNCmedia for confidential details on this case study.

 

Extremely compelling media story but limited investor penetration

Client profile: NASDAQ listed Small-cap Client sector: Biotechnology Client mission: Raising investor awareness Client news: Major sales update Campaign description: Live conference and 18,000 retail investors Campaign period: Three day (segment)

Commentary:  The company was enjoying positive attention within vertical publications however, despite a compelling product, they were not having sucess getting their message to investors. MUNCmedia was engaged to conduct extensive outreach to sector analysts, NYC-based media and Retail Investors - all framed around a live video Media & Analyst Conference. The company also wanted to raise awareness as vanguard to an upcoming material disclosure regarding private placement funding success.

Volume and liquidity increase during campaign (daily average)

 

   

Price activity during campaign

Date	Open	High	Low	Close	Change	Percent
Campaign period	3.88	5.01	4.38	4.26	+0.38	+9.8%

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Impact: Anticipation from media and analyst outreach was so positive that on the day prior to the announcement, volume was 423,601 - over seven times the daily average of the previous three month period. The two days immediately following the live webcast, over 1.4M shares traded.

Please contact MUNCmedia for confidential details on this case study.

Case Study: Engage retail investors to drive liquidity

Client profile: NASDAQ listed Small-cap Client sector: Pharma Client mission: Liquidity Client news: Product release Campaign description: Reach 33,400 investors Campaign period: Two day (segment)

Commentary: Due to the lack of sell-side coverage, the client felt its previous product news releases were not reaching qualified investors: neither Wall Street nor Main Street. They felt traditional newswires’ strength is reaching institutional investors and analysts who have “watchlisted” their stock in news portals (Bloomberg, etc.). Uncovered stocks’ news releases go unnoticed - thus no impact on volume. Volume and liquidity increase during campaign (daily average)

Price activity during campaign

Date Open High Low Close Change Percent Campaign period 0.80 1.00 0.80 0.95 +0.15 +18.75%

Impact: It is interesting to note that the client’s traditional press release “crossed the wire” a full 24 hours prior the launch of their MUNCmedia campaign and only affected volume activity of 62,300 within that day. Please contact MUNCmedia for confidential details on this case study.

Case study: Maximize news outreach of major corporate announcement

Client profile: NASDAQ listed Mid-cap Client sector: Pharma Client mission: Assure retail distribution Client news: Product release Campaign description: Reach 53,000 investors Campaign period: Two day (segment)

Commentary: To extract the maximum impact from their major news announcement, the client specifically added a Public Relations “line item” to target retail investors. Additionally, influential bloggers - an expanding constituency - mirror the online research patterns of retail investors into our publisher base. Volume and liquidity increase during campaign (daily average)

Price activity during campaign

Date Open High Low Close Change Percent Campaign period 1.05 6.40 2.31 4.23 +3.18 +402%

Impact:   During the two day distribution, the client experienced the highest volume and price appreciation in over a year. From the client CEO: “MUNCmedia enables broad, direct outreach to active retail investors and others that have targeted a particular industry sector or company profile, but that may not have been exposed to the company and the investment opportunity previously. Please contact MUNCmedia for confidential details on this case study.

Case Study: Reach new investors out of the “Institutional” channel

Client profile: NASDAQ listed Client sector: Auto Parts Client mission: Assure investor awareness Client news: Earnings announcement Campaign description: Reach 25,000 investors Campaign period: Three days

Commentary: The client felt that their traditional newswire distribution was not delivering its earnings messages to an attentive audience of investors.  A concentrated three day campaign was designed to assure outreach beyond their small institutional base and into Main Street.  Volume and liquidity increase during campaign (daily average)

Price activity during campaign

Date Open High Low Close Change Percent Earnings announcement campaign 17.79 24.24 16.69 22.82 5.03 +28% Previous earnings announcement 19.79 19.85 11.14 11.59 -8.20 -42%

Impact: This was an excellent example of a relevant message being delivered to an appropriate audience. The client was very pleased in the strong results in volume and jump in share compared to the previous quarter.  From the CEO: "MUNCmedia offer us an innovative and cost effective ability to deliver a highly attune multimedia investor relations message directly to active investors. Their Retail Investor Targeting program enables [ us ] to foster the development of new investor interest in a sustainable and measured manner.”  Please contact MUNCmedia for confidential details on this case study.