MUNCmedia_Retail_Investor_Targeting

Survey targeting retail investors – Question 4: how do you research stocks?

The answers from my final question in our MUNCmedia “3-second survey” surprised me – at least, the middle score for IR websites did. My Shareholder.com/NASDAQ corporate services DNA expected more that 42%.

Here are some probable reasons:

• As our question #3 illustrated, “day-traders” are a sub-group within retail investors. Personally, I equate these investors to institutional-based algorithmic / high frequency traders IE: they have no interest in the company history, message or vision. (“Why bother researching on the equity’s IR library? My HotTopTraderTips email just said WXYZ is going up today!”)

• If you subtract all the tangible datafeeds, does the company deliver content beyond what the web delivers elsewhere? What are the intangible and unique research (sales) points on the IR site? (The companies themselves need to address this. This is not an IR website vender issue.)

• IR websites are for single ticker deeper dives – essential for re-enforcing current individual shareholders’ buying decision but not so much for “shoppers.”

• Many small and micro-caps do not even HAVE a dedicated IR section. Yike. 

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Survey targeting retail investors – Question 3: long or short-term holders? (...or all of the above)

Last week’s survey question confirmed that our targeted ONLINE REAL-TIME network of investors actually purchase their stocks online via retail brokers. They are researching and buying online.

Next we asked WHAT TYPE of individual investor our targeting identifies.

At first, the survey results surprised me, and I was not sure its importance. But after a couple days of noodling here at MUNCmedia and via discussions with a few clients - the consensus is the survey defined the PERFECT retail investor targeting mix… especially for small and OTC companies.





“The day-traders” – although nomadic and fickle in their behavior, deliver much needed IMMEDIATE volume and subsequent liquidity. Wham Bam Thank You Ma’am.

The “long-term holders” take more relationship nurturing (coughcoughinvestorrelationscoughcough), but deliver essential stability and create an ever-building shareholder base. Investors that you can nurture a relationship with. My Endless LooOOooooove…… 

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Survey targeting retail investors – Question 2: buying behaviors of Main Street

Last week’s survey question verified the effectiveness of our platform for targeting retail investors.

Next, we asked these individual investors HOW they buy stocks. Interesting point – almost 70% of the investors targeted via MUNCmedia buy their own stocks online.

That’s a qualified group. And that’s exactly the point. ( Gives yah goosebumps, right? )





Other databases we watch give us insight into the other 22% - mostly other companies (peers & competitors) and research agents.

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Survey targeting retail investors about, um… Targeting Retail Investors – Question 1

In December, MUNCmedia embedded a VERY brief questionnaire ( “3-second Survey” ) in all our client campaigns. I thought asking for more than three seconds was greedy. I am pleased with the amount of respondents, especially considering I did not offer any prize for participating other than a “thank you.”

Question #1 was to verify our clients’ investor relations messaging is reaching its desired audience. Remember, our targeting is not list-based. It’s REAL-TIME delivery to people as they are reaching equities IN REAL-TIME.

Oops. My Caps Lock was on.



Kudos to our tech team… nice to have a product that delivers its promise. Pun intended.

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